E-commerce

E-commerce

Drupal Commerce is an excellent choice for businesses seeking a flexible, scalable, and highly customizable e-commerce platform, particularly well-suited to combine content-driven strategies with powerful e-commerce functionality.

Key features
Product Management
Pricing and Discounts
Shopping Cart and Checkout
Payment Gateways and Methods
Order Management
Shipping and Tax Management
Reporting and Analytics
Customer Management
Marketing and SEO Tools
Integrations and Extensibility
01

Product Management

  • Flexible Product Types: Create and manage a wide range of product types with custom attributes (e.g., sizes, colors, or materials).
  • Product Categorization: Organize products into categories using Drupal’s taxonomy system, making it easy to create a structured, searchable product catalog.
  • Inventory Management: Integrates inventory management systems or allows for custom inventory tracking using modules.
  • Multi-lingual and Multi-currency Support: Ideal for global e-commerce, allowing you to sell products in multiple languages and currencies.
02

Pricing and Discounts

  • Flexible Pricing Rules: Set different pricing models such as base prices, promotional prices, or custom pricing rules based on user roles, product attributes, or conditions like customer location.
  • Discounts and Coupons: Easily create percentage or flat-rate discounts, offer coupons, or run sales campaigns.
  • Dynamic Pricing: Configure pricing that changes are based on factors like user groups, volume discounts, or special offers (e.g., buy-one-get-one deals).
03

Shopping Cart and Checkout

  • Customizable Shopping Cart: The shopping cart is highly customizable, allowing you to integrate features such as upselling, product recommendations, or custom shipping estimations.
  • Streamlined Checkout Process: Create a tailored checkout experience with single-page or multi-step options. You can also integrate third-party services for shipping and taxes to calculate costs in real-time.
  • Guest Checkout: Allow users to checkout as guests or offer account creation during the checkout process.
04

Payment Gateways and Methods

  • Multiple Payment Gateways: Drupal Commerce integrates with numerous payment processors like Stripe, PayPal, Authorize.net, Square, and many more. You can also integrate custom payment methods as needed.
  • PCI Compliance: Drupal Commerce offers compliance support with the Payment Card Industry Data Security Standard (PCI DSS) through secure payment gateway integrations and best practices in handling transactions.
  • Recurring Payments and Subscriptions: Supports recurring payments and subscription models with modules like "Commerce Recurring."
05

Order Management

  • Order Creation and Management: View, manage, and edit customer orders from the Drupal admin interface. This includes handling order statuses (e.g., pending, fulfilled, shipped) and adding or modifying items after the order has been placed.
  • Order Workflows: Customizable workflows that adapt to your business processes, such as multiple stages for order approval, shipping, and returns.
  • Automated Email Notifications: Set up order confirmation, shipping updates, and customer communication emails using integrated or third-party email marketing systems.
06

Shipping and Tax Management

  • Shipping Integration: Integrate with popular shipping carriers (e.g., UPS, FedEx, DHL) to provide real-time shipping rates or custom shipping methods (flat-rate, weight-based, or free shipping).
  • Tax Calculation: Automatically calculated taxes based on customer location and product categories. Modules like "Commerce Tax" can help manage complex tax requirements, including VAT or GST.
  • Global Commerce Support: Configure the platform for local, regional, or international shipping and tax rules, supporting businesses that sell in multiple countries or regions.
07

Reporting and Analytics

  • Sales and Revenue Reporting: Generate reports on sales, orders, products, and customer data. These can be customized or enhanced using Drupal's Views module for more detailed insights.
  • Google Analytics Integration: Track e-commerce metrics using Google Analytics, including conversion rates, cart abandonment, and customer behavior.
  • Customizable Dashboards: Create custom admin dashboards to monitor real-time e-commerce performance, inventory levels, and customer data.
08

Customer Management

  • User Profiles and Accounts: Customers can create accounts to track orders, manage wish lists, and store payment information for quicker checkouts. Profiles are fully customizable to collect additional customer data.
  • Role-based Access Control: Define specific roles and permissions for administrators, managers, and customers, allowing granular control over what each user can do within the e-commerce platform.
09

Marketing and SEO Tools

  • SEO Optimization: Leverage Drupal’s SEO capabilities to optimize product pages with meta tags, schema markup, and clean URLs for better search engine visibility.
  • Cross-sell and Up-sell Features: Integrate modules for cross-selling (related products) or upselling (higher-end alternatives) to increase average order values.
  • Content Marketing Integration: Use Drupal’s robust content management system to integrate e-commerce with blogs, product guides, or promotional landing pages to enhance content marketing efforts
010

Integrations and Extensibility

  • Third-party Integrations: Seamlessly integrate with CRM systems (e.g., Salesforce, HubSpot), ERP systems (e.g., SAP, Microsoft Dynamics), marketing automation tools (e.g., Mailchimp, Marketo), and analytics platforms (e.g., Google Analytics, Matomo).
  • API and Web Services: As an API-first platform, Drupal Commerce can be integrated with external systems using REST, JSON, or GraphQL. This allows for integration with external apps, custom frontends, or mobile commerce apps.
  • Decoupled Commerce: Use Drupal Commerce in a decoupled or headless architecture to deliver e-commerce experiences through custom front-end applications, mobile apps, or progressive web apps (PWAs).

Advantages of Using Drupal Commerce

Drupal Commerce offers you a big set of advantages against other e-commerce platforms
Faqs e-commerce

FInd out all the Drupal Commerce advantages!

  • Completely Customizable

    Unlike many off-the-shelf e-commerce platforms, Drupal Commerce is not constrained by rigid templates or predefined workflows. It can be customized to meet specific business requirements, whether you need custom product configurations, unique checkout workflows, or specialized payment gateways.

  • Integrated Content and Commerce

    With Drupal Commerce, you get the full power of Drupal's CMS alongside your e-commerce platform. This integration is especially useful for content-driven commerce strategies, allowing businesses to seamlessly blend content marketing, blogging, product reviews, and user-generated content with their online stores.

  • Open-source and No Licensing Fees

    As an open-source platform, Drupal Commerce doesn’t have the licensing fees associated with proprietary systems like Shopify or Magento. This makes it more cost-effective in the long term and gives businesses complete ownership over their platform.

  • Scalable and Flexible for Growth

    Drupal Commerce is designed to scale, making it ideal for small businesses that plan to grow or large enterprises that require multi-site, multi-language, or multi-currency functionality. Whether you have hundreds of products or millions, Drupal Commerce can handle the growth without performance degradation.

  • Security and Compliance

    Drupal is known for its strong security track record. With regular security updates, robust user access controls, and a well-maintained security team, Drupal Commerce provides a secure environment for transactions. Additionally, it offers tools and modules that assist with PCI compliance and data protection regulations (e.g., GDPR).

  • Multi-channel and Headless Commerce

    Drupal Commerce can easily be integrated into a multi-channel commerce environment where you manage a single catalog and inventory for various platforms (website, mobile app, in-store, social media). Its headless commerce capabilities allow businesses to provide rich, engaging user experiences across various channels.

  • SEO and Digital Marketing

    Because it’s part of the Drupal ecosystem, Drupal Commerce inherits robust SEO features, customizable URLs, schema support, and powerful marketing tools. This makes it easier for businesses to optimize their stores for search engines and digital marketing efforts.